Rockstar Games’ plans to launch a standalone version of Grand Theft Auto Online were prompted, at least in part, by sheer market saturation for Grand Theft Auto 5.

“As you sell that many units, you will at some point arrive at the conclusion that you’ve saturated for purchasing the title,” Take-Two CEO Strauss Zelnick said at a Morgan Stanley technology conference. “At that point you’re willing to experiment with the possibility that maybe there is another way to bring people into the online experience. Make it super-low friction, low price point. Sure, you don’t have access to the original single-player experience, but you do have access to an online world. Our view is perhaps that’s a different market and that’s a way to expand the player base.”